What is meant by ‘customer service’?

Customer service refers to the assistance and advice provided by a company to its consumers throughout their buying experience and beyond. This encompasses how businesses interact with customers, helping them resolve issues, answering questions, and offering support related to products or services. Excellent customer service is crucial for maintaining customer satisfaction and loyalty, as it directly impacts the consumer’s perception of a company.

The other options relate to aspects of business but do not precisely define customer service. Marketing strategies focus on attracting and retaining customers but do not encompass the support provided after a purchase. Sales techniques may involve methods like upselling, which aim to increase sales but do not necessarily involve helping customers after the sale. Recruiting and training employees, while essential for a company’s operation, are internal processes that do not reflect the interaction with consumers which is central to customer service.