What is one of the main goals of marketing?

One of the main goals of marketing is to promote brand awareness and sales. This involves identifying and understanding the needs and preferences of target consumers and effectively communicating the value of products or services to them. By increasing brand awareness, businesses can attract more potential customers, build relationships, and ultimately drive sales. Marketing strategies often include advertising, public relations, social media engagement, and other tactics designed to reach and resonate with the target audience. Successfully achieving this goal enables companies to grow their market presence and sustain profitability over time.