What is the primary role of customer service?

The primary role of customer service is to assist and support customers around their purchase. Effective customer service provides essential help to customers before, during, and after a purchase, ensuring they have a positive experience with the product or service. This support can include answering questions, resolving issues, providing product information, and guiding customers through troubleshooting processes. By focusing on customer assistance, businesses can build strong relationships with their customers, foster loyalty, and ultimately enhance customer satisfaction.

In contrast, while driving sales revenue is important, it is often a result of excellent customer service rather than its primary function. Managing company inventory is a logistical responsibility and does not directly relate to the customer's experience or support. Similarly, developing marketing strategies is typically a task for the marketing department, focusing on attracting new customers, rather than providing the support needed for existing customers post-purchase. Thus, assisting and supporting customers is at the heart of effective customer service.