What key aspect does a business plan focus on?

A business plan primarily focuses on the goals and strategies of the business. This document serves as a roadmap for the company, outlining what the business aims to achieve and how it plans to accomplish those objectives. It typically includes specific goals, such as revenue targets or market expansion, alongside strategies outlining the steps necessary to reach those goals, including marketing plans, operational tactics, and financial projections.

While social media presence, employee training programs, and investment opportunities can be important components or considerations within a business plan, they are not the central focus. The core purpose is to define the business's vision and the means to get there, making the clarity of goals and strategies the most critical aspect of a business plan.